If you had a nickel for every time someone told you that you HAD to be on this
great networking website, you probably wouldn’t need any more business. It’s
amazing how many sites there are and they all have one thing in common: they
want YOU to fill out your profile or your bio.
Seriously, it has gotten to the point where I have one bio that reads: “If you
found me here you have already read way too many of the bios I have written”.
For the record, I wrote that out of a bit of frustration and DO NOT recommend it
as a best practice 😉
So how do we balance the amount of time this practice takes while showing some
ROI on the time involved? For starters, make sure your profile “attracts” the
type of viewers you want to it.
Talk about “who you are”.
Many of these sites have an area for a “summary”. Most folks summarize their
current work experience and consider this done. Sure that’s a great way to check
off the task, but does it really help? No. This is the area where you want to
engage the person by showing them who you are. What are your values? Share your
thoughts on networking. Tell us about your family. Make this interesting and
personal. It doesn’t have to be long, but it would be great if it made us feel
like we got to know you.
Tell us about “what you do”
This should be an easy one, right? Well, recognize that there are lots of people
who do what you do. How will you make your profile stand out? You need to make
sure you are using KEYWORDS. Keywords are the words that people use when
“searching” online. If you are in the Mortgage business, keywords may include:
real estate, REO, home purchase, buyer, seller, refinance, foreclosure,
property…you get the idea.
An important point to consider- we need to make sure that we are using the
keywords that our industry uses as well as the keywords our clients use. My
friend Charlie is in the advertising/marketing business and they do a lot of
“identity” design. He has yet to get a call for identity design, but he sure
gets a lot of people calling because they need a new logo 😉
William Butler Yeats said it best- “think like a wise man, but communicate in
the language of the people”.
Its good to have “past life regressions”
Well, maybe they don’t have to be full on regressions, but it is good for people
to get to know about your past life. Why? Because they may have been a part of
it. You know I believe that “all business is relationship business”. We have
some really strong relationships with people we are no longer connected to.
Think about that. If you ran into your favorite “cube buddy” from your first
job, your favorite boss from 6 years ago, a college suite mate or whomever, you
would likely be able to pick right up on good conversation. And what’s really
interesting is that some of these folks may be in a position to now do business
with us or our business.
We have some amazingly strong ties in our past. It would be wise to make sure
those folks can find us and possibly help us in our future.
Hobbies and interests are interesting
If all business is relationship business and relationships are built fastest
around commonality, do I need to write more?
Seriously, take the time to share your passions. You would be amazed at what
comes from this simple act. It’s a great conversation starter, it can open doors
that weren’t previously opened and you may just land your next gig because of
I highly endorse being endorsed
Having endorsements show up on your profile page is a great way to have others
feel good about you. If you have earned them, feel great about asking for them.
If there are people you would feel good about writing them for, do so. You never
know, they may write one for you.
Your online profiles are where people go to find out about you in the NOW world.
Whether you are meeting a new client, vendor or potential employer, they are
checking you out online. What impression will they get?