Networking, often confused and misunderstood, is crucial in the business world, but it's not about linking computers; it's about connecting people.

Maybe we should rebrand it as "Relationship Marketing" or "magNETworking".

Networking enables business growth with minimal investment but requires effective execution. Many engage in networking, yet few excel at it. This gap is attributed to a lack of proper networking education and the non-mainstream nature of the skills involved.

To address this, I wrote a book divided into five sections:

• Why Networking Works

• ,Pre-networking preparation

• Conduct at events

• Online networking strategies

• Post-networking follow-up.

  The book, titled "Be Connected", is a concise guide filled with strategies for effective networking. It's ideal for those starting a business or entering the workforce, available on Amazon and in person from the author. The importance of networking is likened to 'word of mouth' advertising, a powerful tool in business, yet often overlooked or misunderstood.