Social Entrepreneurship and Business Karma presentation

I’ve been blessed to deliver this talk originally as the lunch Keynote at TiEcon Midwest 2010. I’ve given similar talks to the Rotary in Bloomfield Hills, Better Business Bureau and Bullseye, Right on Target Business Conference.

This talk has a significant message about the power of giving and how important it is to do now. This talk touches people deeper and for a longer time than most any other talk I’ve delivered. Take a read and see if this may be right for your audience.

“It’s the right thing to do”

In the olden days business got done by what you knew. If you didn’t have a skill, a big idea or a strong back, you didn’t get paid. Recently people decided it wasn’t what you know, but who you know that’s important. The right connections could lead you most anywhere.

Nowadays what really matters is “how you’re known”. Are you a good person? Do you help others? Do you do what you said you would do? Without a strong personal brand that is committed to doing the right thing, you will not succeed in the age of business karma.

Join Terry Bean, author, serial entrepreneur and founder of Motor City Connect, as he merges business and spirituality right in front of your eyes.

You will walk out of this impactful seminar with big ideas on:

Letting go of the “so what” of your life

Authentic communication
The power of doing it now
Ways to lead whilst serving
How giving helps you receive
Attracting, engaging and enrolling others
The planetary shift in consciousness

This presentation will answer a lot of questions and will likely raise some new ones for you.

Michigan’s very own Attraction Hero Terry Bean discusses why Social Entrepreneurship and Business Karma are such important considerations in the NOW economy. Audiences appear mesmerized as spirituality and smart business principals are merged seamlessly in front of their eyes. Do not miss!

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Getting what you want through relationship marketing

Now that I’ve shared my experience with and definition of relationship marketing let’s take a look at how to execute the getting what you want phase.

The first thing you need is to understand what you seek. (Technically that’s the second thing the real first thing is to give to others). Far too often I speak to business owners who aren’t fully capable of concisely describing a good lead for themselves. You need to know two things in order to do that:

What do you do?

Who do you serve?

The first one is easy. You know what you do. You do it everyday. It tends to get a little tricky when you do a bunch of different things. Not that the work is tricky, just the ability to communicate it concisely (more on this later in the series).

One thing I’ve noticed is that folks who share why they do what they so in addition to what they do get a more favorable response. This is because when you talk about the why, there is a lot of passion. Passion is engaging. People like passion. “What you do” without passion isn’t exciting to anyone. What you do with passion makes people want to assist you.

Who do you serve tends to be a bit tougher especially for small and/or new business owners. Why? Because most often they are willing to serve anyone who wants to write them a check. Im not saying this is a bad thing. I am saying it harder for your network to target people like that for you.

Lots of consultants and coaches will tell you to pick a niche and own it!! This is decent advice because:

A. You will have an easier time penetrating just one industry because you can really focus your marketing and networking efforts.

B. It becomes a lot easier for you to appear an expert in this space.

I would suggest that its not as important for you to worry about being an expert in their space. And you need to clearly communicate how your being an expert in your area will make them be better in theirs.

This is the foundation for getting what you seek. The next few posts will talk about the ASK (which you can download a 7 page whitepaper on from the TRYBEAN website), building relationships and maintaining them.

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Treating yourself like an expert

You’ve done it. You’ve amassed some notability in your field. People are starting to recognize you as the go-to person. They call you to speak at their events. There are offers to “collaborate”. Your brain begins to get picked. Some of these folks are respectful and understand that your expertise adds value for which they are willing to pay. What about those who don’t recognize that fact?

Fully aware of the irony I emailed a gentleman for whom I have great respect, Bob Burg. I say it’s ironic because I was asking him to GIVE me advice on how to move from GIVING away expertise to charging like an expert. He gave me some great stuff. This post is how I interpreted our conversation.

What was really eye opening is he said “You haven’t seen anything yet. The more you grow as an expert in your field, the more people will ask you to do things for them.” Bob then shared about a post our friend, Chris Brogan recently wrote entitled “But Enough About Me”. In it Chris writes about the numerous requests he gets to promote others. It’s an entertaining read (for those that experience it at least) and a gentle reminder.

There is truth in that one of the fastest ways to “rockstar” status is to “Ride on other’s coattails.” But there are better ways to do this, right? How about being great at what you do and sharing what the people you emulate do? If you do that enough (and it’s so much easier with Twitter and Facebook) they’re bound to take notice of you. And if you have put enough of your own well-thought out expertise “out there”, maybe they’ll engage in conversation with you. Imagine if a Chris Brogan or a Bob Burg retweeted you. Now that’s powerful!

The real key to helping others while treating yourself like an expert is “setting limits in a tactful way”. Bob is one of the kindest communicators I know. He makes sure the people with whom he is speaking know that he cares. He does so by edifying them. He uses words like “thank you.” He asks thoughtful questions. He is also comfortable helping when he can and saying “no” when he has to. In this video, Bob shares “How to say “no” the right way”. It’s awesome advice! HERE is the written version on the same topic.

A couple of other tips I gathered in our conversation:

  • Take time to chat over the phone. Most issues don’t require a “coffee meeting”.
  • Use email as a way to clarify discussion points
  • Be nice
  • If you gather enough information you can decide how you want to work with the individual moving forward. And it’s okay to do so “gratis” if you decide to do so

Toward the end of our talk we touched on self worth which is a big issue for me. I have a hard time “pricing” my services as a result of this. In Bob Burg style he said “We all go through this at first”. It’s nice to know there is a group of people that I admire who have had the same challenges and conquered them.

The last piece we discussed was probably the most telling…”Most people don’t know they’re crossing the line. They aren’t trying to take advantage of you”. I believe that’s true. Most don’t. My comment to him was that I know I’ve put it out to the collective consciousness that I am here to help. Now I have to edit my thoughts to the Universe to include the phrase “for a fee”.

Of course, as Bob says, “there’s a time and place for everything” including, at times, providing information without charging for it. But, as he also says, “It needs to be done out of strength; not weakness.”

As I’m about to hit “publish” this thought occurred to me: Others won’t fully treat you like an expert until you treat yourself as one.

You can learn more about Bob Burg on his website burg.com and take a look at Chris Brogan at chrisbrogan.com. You can find them on twitter and facebook as well. Both of these men are true inspirations to me and many. Thanks fellas!

 

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