In the old days we got paid for what we knew. We had a skill or knowledge set and we used it to make a living. People played to their strength or at the very least to the needs of their community.
In the 70s what you knew became less important. In fact the popular refrain of “its not what you know its who you know” still echoes today. The thought being that knowing the right people can help you get the job, deal or opportunity you seek.
Some people will tell you its not who you know, its who knows you. They’re right, but its actually deeper than that.
In today’s world its all about how you’re known. Does your network immediately think of you when they hear the perfect opportunity for you? What’s your reputation in the community? Is your particular area of expertise fully associated with you? Have you ever changed jobs in such a manner that you had to re-educate your network as to how you wish to be known?
Two years ago we would call this your personal brand. There’s a lot of backlash going on today that say people can’t be brands. I’m not sure if I agree. What I do know for sure is that understanding “How YOU’RE Known” to your network and confirming that it’s how you wish to be known is of vital importance.
How are you known?
How do you wish to be known?