It’s not what you know or who you know…

In the old days we got paid for what we knew. We had a skill or knowledge set and we used it to make a living. People played to their strength or at the very least to the needs of their community.

In the 70s what you knew became less important. In fact the popular refrain of “its not what you know its who you know” still echoes today. The thought being that knowing the right people can help you get the job, deal or opportunity you seek.

Some people will tell you its not who you know, its who knows you. They’re right, but its actually deeper than that.

In today’s world its all about how you’re known. Does your network immediately think of you when they hear the perfect opportunity for you? What’s your reputation in the community? Is your particular area of expertise fully associated with you? Have you ever changed jobs in such a manner that you had to re-educate your network as to how you wish to be known?

Two years ago we would call this your personal brand. There’s a lot of backlash going on today that say people can’t be brands. I’m not sure if I agree. What I do know for sure is that understanding “How YOU’RE Known” to your network and confirming that it’s how you wish to be known is of vital importance.

How are you known?
How do you wish to be known?

Be connected-

2012-GOALS Go Out And Live Successfully

Happy New Year!!!

The number one thing that happens at this time of year is people set new GOALS. Did you? Are they good ones? Are they worthy of your best you? I sure hope so.

One of my goals this year is to help others Go Out And Live Successfully.

How can we help you do just that?

I’ve coached a lot business professionals over the past four years and I’ve learned a few things:

1. Written down goals are great especially when you’re willing to take the action required to achieve them.

2. Knowing what needs to be done is a lot different than getting it done.

3. When your WHYs are strong enough, the how’s take care of themselves.

4. Its vital to have the right network of professionals who are all working to achieve more together.

5. You want to make as many deposits into “needs help” bank account as possible. Sooner or later EVERYONE makes withdraws from it.

6. If you can’t clearly explain how others can be of assistance to you its unlikely they ever will assist you.

7. Doing things because they’re the right thing to do is all the reason you’ll ever need to get them done.

8. Listening is the most powerful communications tool you have.

9. When combined with “asking the right questions” listening becomes infinitely more powerful.

10. 3M has a new definition when it comes to business growth. You need to have the right mindset, motivation and marketing. This is what MCC is all about.

11. All of the answers to every question you have can be found inside of you when you quiet enough to hear them.

Tell me what we can do to make 2012 your best year yet.