Build Your Business CORE
CORE = COmmunication + RElationships
THE PROBLEMS
The workforce has changed and many companies are running into similar issues:
Low employee engagement ~
This isn't your daddy's workforce anymore. Employees are looking for more than just a steady paycheck. They want to work on projects that have meaning beyond profits. They're also very interested in finding work-life balance.
High employee turnover ~
As a result, people are leaving jobs and finding new ways to earn a living. Some are creating their own "lifestyle" businesses and may never enter the workforce again. The competition for committed, capable talent has never been higher. It's going to take more than the occasional pizza party to attract and retain them.
Conflict ~
If you've been around people these past few years, you already know that many are at their wits end. We communicate far less to understand, than we do prove ourselves right. Inter-office conflict prohibits the best work getting done, slows delivery, and has a direct impact on turnover and engagement.
Doing more with less ~
Whether it's true or not, the perception is that most everyone has the belief they are working harder, longer, and still falling behind. Are your staffing levels where they were pre-covid? If not, this same phenomenon could be distracting your team(s) as well. Perception becomes reality for many.
Anxiety, frustration, and burnout ~
All of the above bullet points lead to Anxiety, frustration, and burnout. In turn, those three items lead to the aforementioned outcomes. It become a never ending cycle.
If you're ready to end the cycle, read on...
Week 1 is: Who You Are.
We will take a really deep dive into who you are. What makes you unique. What makes you tick. And what makes you stand out.
There will be some lessons in introspection (call it meditation, call it quiet time, call it reflection…whatever, just do it).
You’ll also be assigned a personality test or 3. I’m rather partial to
Myers-Briggs, DISC, and of course my new favorite: Behavioral Elements.
Anyone of these can be completed in about 15 minutes and will share a world of insight as to who you are, how you process information and what matters to you.
If you do nothing else, take a personality test. Then share it with someone who loves you to see just how spot on they are. Not only will you have a better understanding of how to relate to yourself, when you apply this knowledge, you’ll have a better way to relate to others too.
Week 2 is: What You Do
Sure you know what you do, but do others? Maybe a better question is are you the first person they think of when they hear someone talking about problems you solve?
If you don’t have this, you are missing out on a TON of opportunities.
One of the challenges most people face is they talk about their work in too technical of a fashion. You have to be bi-lingual when it comes to your work. Sure you can share all the “inside baseball” so your colleagues and competitors know you’re cool. Just make sure you’re using words your target audience understands too.
William Butler Yeats said it best: “Think like a wise man but communicate in the language of the people”.
Week 3 – Who You Do It for and Why They Care
It’s no longer enough to simply say who you help (PSA – It’s NEVER been enough to say you help anyone or everyone…just stop that NOW).
Your messaging HAS to reach your intended audience. And the best way to do that is to make it so specific that they’re the only ones with whom it will resonate. Stop casting a wide net. Those have too many holes.
Be surgical with your messaging…not a generalist.
Week 4 – Being the SHIT on the Socials
Leveraging social media right is a great way to achieve thought leader status.
After 15 years of helping people increase their engagement on social media I decided it was time for an easy to remember acronym. Some people may call it THIS, but this isn’t nearly as funny.
This session has some tricks and tips to make sure the humor and inspirational posts are really easy to find and share. Here’s a hint: Take your industry (let’s pretend it’s mortgage) and google this: "Mortgage memes funny". Or mortgage memes inspiration. BOOM You’re halfway there.
Week 5 – The Story-selling and Truth Formulas
The other half of the content mix is a LOT more involved. You actually have to get creative and share the work you do for your clients, partners, and whomever.
The better you get at sharing your truth AND story-selling, the more you’ll have people sliding into your DMs.
Week 6 -Building a Mutual Admiration Society
If you’re not getting people to amplify your message by liking, commenting or sharing, you’re going to only end up speaking to those who already know you.
The reason that content mix is so important is so it reaches more folks. “Raving Fans” kick that up a notch as they are the conduit for you to reach more folks.
Here’s your tip: Go be a raving fan for other thought leaders before you worry about creating them for yourself.
Week 7 – Resources
Unlike the rest of the weeks which will feel like a class (online as it may be), this week is more of a one-on-one session.
What do you need? Who do you need to meet? What do you need to read, listen to?
How do we begin the process of making lasting change for you through my network, knowledge and whatever will best serve you today.
Week 8 – Marketing Guidelines for Thought Leadership
I can’t really call this a marketing strategy, because that is outside of the scope of this project.
What I can tell you is how to structure your marketing. Especially the tools, timing, frequency, groups you need to post in and so much more.
Consider it a mini marketing plan that will be more than enough to set you up for marketing success.
Week 9 – Becoming Your Own PR Pro
Let’s face it: It’s fun to see your name in the paper, face on tv or hear your voice on a podcast.
There is a big secret in the PR space and I’m happy to share it with you (in the class).
We will go over some tips on how to pitch your big ideas and become the person they call when they need to speak to an expert.
Week 10 – Becoming a Better Public Speaker
Now that you have the big idea, the messaging, and the desire to be seen my many more folks, we need to make sure your speaking game is tight.
This session will focus on making sure you have the poise, confidence and cadence to pull off a wonderful talk.
This is true for video and live talks alike.
So that’s the 10-week thought leader program.
It’s going to run every Wednesday at 7 p.m. EST starting January 17, 2024 through the end of March. You can get in after it starts because we record each session.
You’ll have the recordings of each session and support via both email and phone. It’s going to be a ton of great, actionable information that you can begin to use right away.
If you want in, the buy button is above, and the payment form is below. So, you can't go the wrong way... unless you leave this page, of course.
If you need some more information, hit the "message me" button below.
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Call 248-224-1326
Email:bean@trybean.com
Site: www.trybean.com
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