Business. Networking. Training.

What’s the best form of Marketing? You know this, you’ve heard it time and time again. It’s word of mouth. A good referral from a trusted source is almost “money in the bank”. Since that’s true isn’t it vitally important to get more referrals? Of course it is!

Many of your best sales pros are probably already doing “some networking” both online and face to face. Are they doing it right? Only your CFO knows for sure.

What about other people in your office. Wouldn’t it be great if they were bringing in business too? They have a network. Why aren’t they? If your company is looking to add revenue, I have some training classes that can help:

The 5 U’s of Networking: This class gives a comprehensive overview on what is needed to Network effectively both online and in the real world. We discuss why Networking works, what you need to know before you begin, how to work an event, what to do after and touches on some crucial online tactics.

Social Media for Business Growth: Companies who have one person responsible for social media are truly missing the golden opportunity. This class goes into the What, Why and a little of the HOW to use sites like Facebook, Twitter, YouTube and of course, LinkedIn to grow business.

60+ Things You Need to Know About LinkedIn: Contrary to popular belief, LinkedIn isn’t some infomercial; you can’t just set it and forget. The class moves quickly and even your resident LinkedIn guru will learn dozens of new things on how to use this uber power tool for business.

How Likes, RTs and Shares Grow Business Now: This class takes a detailed look at how to engage others on all the cool social media platforms. We will dive into the  hows of using Facebook, Twitter and YouTube to your businesses advantage.

Content Mastery: While this isn’t necessary for the whole staff, this is a class you’ll want people to take. Ever wonder why some people post and get a bunch of likes and you get crickets? They know how to turn an interesting phrase. And after this class, you will too.

These training classes run for an average of 90 minutes. All classes are tailored to meet your company’s specific objectives and the cost includes a pre-class consultation and post course support for attendees.

Here’s a few recommendations:

“Go out of your way to hear Terry Bean–and then move mountains to get him to your organization/community/business. I don’t often smile with delight at the back of a workshop room but I do when Terry Bean is presenting. I hear a lot of speakers on a variety of topics and Terry is one of the best. Knowledgable, entertaining, personable–Terry is a speaker that creates a relationship with the audience and then takes them to magical place where ideas and information come fast and furious. Great content is delivered on the wings of inspiration. If you appreciate talent, intelligence, creativity and humor–then you’ll appreciate working with Terry Bean.” Penny Shanks Executive Director- Clarkston Chamber of Commerce

“Terry spoke to Michigan Technological University alumni at career networking events recently in Ann Arbor and Sterling Heights, MI. In addition to a motivating (and humorous) presentation on the value of networking, Terry spent considerable time connecting with guests both before and after his talk. He also took the time to research Michigan Tech and incorporated many references to the school in his talk. We will definitely engage Terry again and would not hesitate to recommend him as a speaker to other organizations.” -Brenda Rudinger, Director of Alumni Relations, Michigan Tech University

Here is a link to many endorsements and 70+ recommendations I have on LinkedIn.

Looking for other training? I have extensive knowledge in customer care, communications, sales, marketing and Universal Laws. Additionally, I am one of the most connected people around and am always happy to refer the right connection.

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12 things to consider while networking online

This was written in 09 and is every bit as germane today. What would you add to it?

1. Have a plan. Understand what you want to get out of your online networking time and what you have to give to it.

2. Upload your address book. This step will allow you to grow your networks faster. Larger networks lead to more opportunities.

3. Realize the importance of being interested over being interesting. Networking isn’t only about what’s in it for you. It’s about what I can do for you, what you can do for me and what we can do together.

4. Ask good questions. Social networking is really all about conversations. One of the best ways to engage others in conversation is to ask questions.

5. Be interested in helping others. Without a healthy interest in the well being of others, any networking will be a total waste of your time.

6. Make connections. Know two people that need to meet? Introduce them. Networking sites like Linkedin, Twitter and Facebook make this very easy to do.

7. Shine the light on others. By helping to spread the word of others you actually help spread your own word as well.

8. Spend time working your online network daily. It doesn’t have to be all day, and it shouldn’t be overwhelming. But you do need to make a consistent effort on this.

9. Alter the time you are online. Most people are creatures of habit and are online at the same time everyday. If you want maximum exposure, mix up the times so different people are seeing your message.

10. Upload a photo. People do business with people. Having a photo online makes you human, accessible and more interesting. This is true regardless of how bad you think the photo is.

11. Find another medium by which to connect- Can you meet them in person? Do so. If not, pick up the phone. It’s great to connect online over keystrokes, but it’s also important to do voice to voice or face to face networking.

12. Get started. There isn’t a reason you can conceive that would exonerate you from doing this. Online networking is the most important thing to hit the internet thus far. If you need help, call me!

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Authenticity vs. Getting It Done- A case for the social media call center

When I started delivering the “9 Hard Fast Rules of Social Media” in 2008 Rule # 4 had a whole series on “Be Attitudes”. There were 9 of them like: “Be Engaging”, “Be Interested”. “Be Interesting”. “Be Helpful” and a few others. The one I really want to focus on today is “Be Authentic”.

Social Media has long been about putting yourself out there and either starting or becoming a part of the conversation. Authenticity is a key as it really helps people connect with you. Enlightened individuals certainly understand and have knowledge of their authentic self. Those on the path toward enlightenment have a pretty good sense of their authenticity too. People who are less concerned with “who they are” tend to have a lower sense of self. That’s okay because this post really isn’t about people, It’s about companies.

In business we are just starting to wake up to the importance of “corporate culture”. Your company’s culture is its’ identity. Just like in individuals, the identity is what drives authenticity.

When I say businesses are just “waking up” to this idea, I’m also saying that MOST have little idea as to what their culture really is. As such, they take on the identity of their leader at best, have a blend of identities or have an identity that is chaotic on the flip side. Authenticity from a business with multiple identities is similar to expecting consistency when following a twitter stream of someone suffering from Multiple Personality Disorder. It’s not gonna happen.

And time marches on.

How many businesses have been contemplating “getting into social media”? They’ve sent people to classes. Signed up for webinars. Hired younger people based on their answers to questions geared around social media and they’re still not doing it. Why? Because of three simple reasons:

1. They don’t have the understanding of how to merge these tools with their business objectives.

2. They don’t have the right people (a reflection of 1)

3. They don’t have the time

And time, marches on.

Those three reasons can be enough to have kept you from starting, but should they keep you on the sideline? No chance. Here’s the truth, getting started in social media is far more important than getting it right. If you don’t have the knowledge, people and or time, then maybe it’s time to look for a company who does.

We built a social media call center to not only take away the excuses of not being involved but to make it so easy for you to jump in that you can’t imagine waiting another second. Go ahead and click on the uNetworked description of Social Media Call Center to learn more about what we would like to do for you. If you like what you see, give us a call so we can discuss how to get started.

Rule #1 in the “9 Hard Fast Rules of Social Media” has always been: “Ready. Fire.Aim“. Getting it done today is far more important than being authentic tomorrow, or whenever you get around to it.

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The 9 Hard, Fast Rules of Social Media

These rules were conceived by Charlie Curve and I in 2008 and have delighted and educated audiences numerous times over the past four years.

1. Ready. Aim. Fire.
Social networks reward early adopters. The rabbit wins. Every time.

2. Join all. Participate few.
Stake your claim on new networks where your prospects play.

3. PBO is the new SEO.
Ensure your Personal Brand is Optimized at every touchpoint.

4. There are several BE attitudes including: Don’t be that guy.
Social media is a conversation, not a sales pitch.

5. Feed your networks.
Your network needs fresh content to survive, thrive and drive business.

6. It ROIs or it dies.
Don’t invest a ton of time, energy and effort into networks with understanding what you get from them.

7. Find your golden ratio.
Share the megaphone and increase your own amplification.

8. Build your network before you need it.
Plant, nurture and grow your networks before you expect to harvest.

9. Tools are not tactics.
A scalpel doesn’t make you a surgeon. Hire the experts.

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How to create a magnetic online profile

If you had a nickel for every time someone told you that you HAD to be on this
great networking website, you probably wouldn’t need any more business. It’s
amazing how many sites there are and they all have one thing in common: they
want YOU to fill out your profile or your bio.

Seriously, it has gotten to the point where I have one bio that reads: “If you
found me here you have already read way too many of the bios I have written”.
For the record, I wrote that out of a bit of frustration and DO NOT recommend it
as a best practice ;-)

So how do we balance the amount of time this practice takes while showing some
ROI on the time involved? For starters, make sure your profile “attracts” the
type of viewers you want to it.

Talk about “who you are”.

Many of these sites have an area for a “summary”. Most folks summarize their
current work experience and consider this done. Sure that’s a great way to check
off the task, but does it really help? No. This is the area where you want to
engage the person by showing them who you are. What are your values? Share your
thoughts on networking. Tell us about your family. Make this interesting and
personal. It doesn’t have to be long, but it would be great if it made us feel
like we got to know you.

Tell us about “what you do”

This should be an easy one, right? Well, recognize that there are lots of people
who do what you do. How will you make your profile stand out? You need to make
sure you are using KEYWORDS. Keywords are the words that people use when
“searching” online. If you are in the Mortgage business, keywords may include:
real estate, REO, home purchase, buyer, seller, refinance, foreclosure,
property…you get the idea.

An important point to consider- we need to make sure that we are using the
keywords that our industry uses as well as the keywords our clients use.
My
friend Charlie is in the advertising/marketing business and they do a lot of
“identity” design. He has yet to get a call for identity design, but he sure
gets a lot of people calling because they need a new logo ;-)

William Butler Yeats said it best- “think like a wise man, but communicate in
the language of the people”.

Its good to have “past life regressions”

Well, maybe they don’t have to be full on regressions, but it is good for people
to get to know about your past life. Why? Because they may have been a part of
it.
You know I believe that “all business is relationship business”. We have
some really strong relationships with people we are no longer connected to.
Think about that. If you ran into your favorite “cube buddy” from your first
job, your favorite boss from 6 years ago, a college suite mate or whomever, you
would likely be able to pick right up on good conversation. And what’s really
interesting is that some of these folks may be in a position to now do business
with us or our business.

We have some amazingly strong ties in our past. It would be wise to make sure
those folks can find us and possibly help us in our future.

Hobbies and interests are interesting

If all business is relationship business and relationships are built fastest
around commonality, do I need to write more?

Seriously, take the time to share your passions. You would be amazed at what
comes from this simple act. It’s a great conversation starter, it can open doors
that weren’t previously opened and you may just land your next gig because of
it.

I highly endorse being endorsed

Having endorsements show up on your profile page is a great way to have others
feel good about you. If you have earned them, feel great about asking for them.
If there are people you would feel good about writing them for, do so. You never
know, they may write one for you.

Your online profiles are where people go to find out about you in the NOW world.
Whether you are meeting a new client, vendor or potential employer, they are
checking you out online. What impression will they get?

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Online Networking NOW. Intro-Advanced level social media presentations

I’ve been giving presentations on social media since before they started calling it social media. Whether your audience needs advanced techniques on how to grow business through LinkedIn, Facebook, Twitter, YouTube and more or are simply just learning how to fill out a profile, you need to Trybean. His ability to read an audience, answer questions effectively and deliver knowledge in easy to understand language is priceless. Bring Terry in to educate, inspire and entertain your audience now!

Business Power Tools – An introduction to using Linkedin, YouTube, Facebook & Twitter to grow any business NOW

The buzz is everywhere. Business Week, Wall Street Journal and CNN are reporting about it. Oprah, Larry King and Aston Kutcher are chatting about it. Your competitors are doing it.

Whether you call it social media or social networking or web 2.0 or internet marketing, the question on every professional’s mind is this: “Is social media a complete waste of time or an essential power tool for business in a post phonebook world?”

The simple answer is “yes”.

Amid all of the distractions, Linkedin, YouTube, Facebook & Twitter are emerging as the essential tools for marketing your business in a tough market. Join Terry Bean from Motor City Connect for this entertaining and educational seminar as he takes you through the tools and rules of social media. You’ll learn what works, what to avoid and how to use Linkedin, YouTube, Facebook & Twitter to grow your network, engage prospects and generate profit. Get ready to kick your internet marketing presence into gear.

This session can run for as short as 30 minutes and hit the highlights or we can take deep, deep interactive dives that can last as long as 2 days. There is no shortage information and explanations on how you can best use these tools for your businesses’ needs.

Here is one of the 75 plus endorsements that have been written on my behalf:

“Terry spoke to Michigan Technological University alumni at career networking events recently in Ann Arbor and Sterling Heights, MI. In addition to a motivating (and humorous) presentation on the value of networking, Terry spent considerable time connecting with guests both before and after his talk. He also took the time to research Michigan Tech and incorporated many references to the school in his talk. We will definitely engage Terry again and would not hesitate to recommend him as a speaker to other organizations.

Brenda Rudiger
Director of Alumni Relations at Michigan Technological University

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My experience in relationship marketing

I started doing business networking face to face back in 1995. I was young, impressionable and instantly understood the value of selfish altruism. What is selfish altruism you ask? It’s the realization that helping others ultimately helps you. Its actually one of the foundations of why networking works.

I got into online networking when I joined Linkedin back in 2004. I was very active in a number of groups and quickly made connections all over the world. It was an amazingly interesting time. So much to learn. So many big ideas, cool people and wonderful opportunities. It was like everything I loved about face to face was available to me 24/7 without any of the stuff that didn’t interest me.

In 2006 I joined Facebook and started Motor City Connect. Both would offer new and exciting ways to connect. The prior still allows me to stay current with my past and the latter has set the bar for networking in Detroit. Facebook is my favorite tool because it allows me a 360 degree view into the lives of my connections.

And just to complete the list I joined Twitter in 08, google buzz, wave and plus when they were introduced and spent a fair amount of time checking in on foursquare.

Prior to actually posting this 24 hours after I wrote it the idea of multi-level-marketing or MLM came to mind. In 2007 I finally spent money on an MLM product offering after reviewing no less than 35 different opportunities in the 13 years prior. As an avid networker, you’re a target. As a nice guy who is interested in business growth, you listen to folks who are passionate about what they do. I never really connected with anything until I looked at Monavie. I understood the need for health. I liked the idea of promoting something positive and I figured how bad could it be? The juice was tasty and helped folks. What I didn’t realize is that I would quickly become the “juice guy”. Maybe my skin isn’t thick enough or maybe I”m too concerned with my “rep”. I couldn’t have people not calling me back and ditching me when I reached out to them.

I do think MLM has a bad name and is a great way to move products or services.

Why is this relevant? Im not totally sure other than this is my foundation for relationship marketing.

I believe relationship marketing is about leveraging the relationships you have to create the ones you need. The aforementioned are tools that you can use to do so.

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Ideas on how your business can use the “Big 4″ in Social Media to grow

Linkedin is the place for business. With 100M + users this is a powerful
tool in the toolbelt. Its great for sharing your past experiences, has groups to connect with others who share a common interest, has a handful of business specific apps and the most powerful search tool in social media.

In my opinion the best offering LinkedIn has is the ability to either find or be found. Their search capabilities are so incredible. In fact, Google uses LinkedIn as one of the first places it checks when a search on a person is conducted. This search is important for your sales folks to identify target clients, your H.R. team to find future employees, your marketing team to find strategic partners and for your prospective clients to be able to find you and your business.

A few things you will want to be sure to do on LinkedIn:

• Join the groups that are relevant to your industry.

• Have an updated company listing.

• Leverage LinkedIn for your hiring needs.

• Complete your profile (a specific “how to” is included in this piece).

• Use the status update feature occasionally.

• Upload your address book and increase the size of your network.

• Use the event feature to list events you’re having and check out the ones you’re attending.

Twitter is the most misunderstood tool in the belt. It’s way more than just “sitting on your patio”. What’s particularly awesome about Twitter is just how much you can get done while sitting on your patio! The search function is strong and the ability to connect with the next generation of thought leaders is vital. Twitter is a research tool as much as it is a broadcast tool. Smart businesses use this to provide excellent customer care, hire great talent, “listen” to what is being said about their business and of course market their products and services.

A few things your company can do right now:

• Figure out the core facets of your business and learn how to communicate each one in 120 characters or less.

• Go to http://monitter.com and select “keywords” that you would like to monitor about your industry, company, staff or whatever else interests you.

• Designate someone in your business to “monitor” twitter for mentions about your company. It’s another customer service channel.

• Understand how URL shortners like http://bit.ly work

• Use twitter to post open positions.

YouTube- sure your kids are watching the latest Katie Perry videos here and YouTube can help your business too. There are over 1 billion videos served up daily. People love quick tips, tours and product releases especially when they can see and hear them. Production quality is not nearly as important as it once
was and far less important than immediacy.

A few things your company can do immediately:

• Setup a YouTube channel for your company. This will allow you to customize the page so it fits with your brand.

• Have HR and Marketing talk about creating a “recruiting” video.

• Have a “brainstorming” session about how your company could create fun videos about your product like they did at Blendtec. Invite your entire staff.

• Consider a monthly “message from the CEO” video that discusses your business, the industry or anything else your prospects would find interesting.

• Invest in a “Flip” video camera or other camera that stays at the office.

Facebook combines all of the aforementioned aspects AND has over 550M users. Facebook can be an absolute nuisance and time-waster or it can be a power tool for your business. It’s a wonderful place to re-connect with your past, dive in deeper with your present and make plans with your future.

Your business will want to:

• Have a branded “public page” that communicates things of interest to your client base.

• Post status updates similar to those on Twitter (they can be longer on Facebook).

• Share the videos you created for YouTube and post photos

• Use the “events” to spread information about upcoming events you may host.

• Join groups and like pages that are relevant to your business/industry.

• Have a policy for how your company uses Facebook and all of these tools

How are you using these sites?
What tips would you add to this post?

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Conversation starters

Conversation starters

Do you have a hard time engaging others in conversation? If you do, it’s likely even more apparent now with Facebook and Twitter, right? HERE are a few of the BE attitudes from Charlie and my presentation that can help:

Be funny- The world loves a clown. If you hear a good joke, “borrow” it. Make humorous observations about everyday life. I heard this guy named Jerry something or other…turns out he made a mint doing that.

Be bold- Chris Matthews on Hardball doesn’t get the big bucks because he’s namby pamby…he dots you between the eyes with his opinions.

Be quotable- Can’t think of anything original? Use someone else’s quotes. We have a whole history full of them.

Be thought-provoking- Say something that gives folks pause and makes them go hmmm

Be helpful- Offer tips that will improve others experience.

Be interesting- Share relevant information that is topical to the day.

Be interested- Ask about them. “ME” is everyone’s favorite topic

Be yourself- This last one is THEE most important. No sense in trying to be someone else because you’ll “attract” the wrong type of people.

What thoughts would you add to this conversation?

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