My friend Bob Burg has said it thousands of times “All things being equal, people do business with people they know, like and trust”. Since that’s true, it’s your job to figure out how to get known, liked and trusted FASTER.
Here is a quick video (under 2 minutes) that gives you two BIG ideas on just how to do this. Please note that I’m not officially driving in this video LOL. Can’t listen where you are or don’t like videos in general? The two ways are written below.
As a bonus thought, be sure to use idea as a way to build your recommendations on LinkedIN (you can click that link and be magically whisked away to my profile. add me as a connection if you wish to be part of my almost 5,000 person network there).
Here are the two ways in a nutshell:
1. Leverage third party endorsements. Find someone who knows you both and can say good things about the offering you have. This is very powerful. It’s even better if the person is known, LIKED and TRUSTED by your intended audience.
2. Find common ground. The best way to do that is to ask questions. The video has close to a dozen questions you can ask about 70 seconds into it. Here’s the trick when you ask questions, you actually HAVE TO LISTEN to the answers 😉
Thanks for checking out this video. There is plenty of other great information designed to help you on this site. Feel free to poke around!