I’ve had a great time coaching and consulting with several individuals and companies over the years. I’ve had an even better time being on stages in front of these same folks delivering messages of inspiration, motivation and strategies for growth. In all of these scenarios I’ve helped people recognize opportunities when they see them.
When it comes to industries with yuuuuge growth potential, few come close to Virtual and Augmented Reality ($30B and $150B respectively by 2020). When a door opened to get into the space, I popped my head in. As I learned more about it, I found myself wanting to learn more about it. If you’re interested in a quick tutorial, check out this great video on the history and almost present of VR (the video was made in 2015 before the BIG changes).
On the off chance you didn’t watch the video (and even if you did) allow me to share some of my favorite VR applications.
Training and Learning: these are huge opportunities and what I really love is how your brain doesn’t know the difference between reality and virtual reality. What that means is that for dangerous and repetitive tasks vr simulations will soon be the only way to train. The work being done in the oil right industry is a shining example.
Real Estate: you have a buyer who wants to see a dozen homes on a Saturday? What used to take all day and was filled with disappointment, can be accomplished in under an hour. It’s really cool what’s being done in this space.
Working with soldiers who suffer from PTSD: it’s been said that war is basically 98% waiting for stuff to happen and 2% WTF just happened. It’s that 2% that leaves mental scars because people who go through it have a hard time properly processing that experience. And when these memories come up, they are so painful that the only act is to repress them. We know that is not the way to work through an issue. VR allows soldiers to go back through these scenes in their life and talk about exactly what they were experiencing. It’s amazing.
Tourism: This is big. So big. Why? Because as travel gets more expensive it cuts down the number of people who can experience these destinations in person. With VR, you can be anywhere you want to be and your brain won’t know the difference. We are definitely looking to work in this space.
Gaming: Gaming is the gateway to everything above. It’s also where our company is cutting our teeth. We have built Arcade Management Software to help Virtual Reality Arcades run more efficiently. We can learn a lot more about that at our website.
Others: The line inside our offices (virtual as they may be) is that our prospective customers are only as limited as their creativity and budget will allow them to be. I’m really excited to see how marketers take their place in this new reality.
What I’m doing in the space
As of 4/20/17 I’m working on getting Family Entertainment Centers setup with this amazing new attraction. We’re working with bowling alleys, laser tag facilities, jump zones, movie theaters, traditional arcades and more in the “Out of Home Entertainment” space. It’s been a blast. Mostly because these places are all about fun. You know who likes fun??? This guy!!!
Last month our team went to Transworld, the largest Haunt and Halloween expo on the planet. Why? Because we’ve got a killer haunted VR experience. It’s going to be in quite a few places October. Maybe you’ll get to check one out. Be sure to look at our Facebook Page for some entertaining videos.
I’m also working with a large cruise line to bring this experience to their guests and ports they travel. The one area that I didn’t mention earlier is medical. That’s one space I continue to explore and try to find the right in for. It’s one of the most promising areas and smart Doctors are already using VR for training, diagnosis and collaboration. It’s big time. Oh, and between you and I, it looks like there may be a VR arcade here in the Detroit area very soon. I’ll let you know when we are close to opening.
So I have some questions for you…
Have you tried VR? Either the phone kind or the real kind with an HTC Vive or an Oculus Rift? If yes, what did you think of it. If no, when will you?
Are you interested in keeping up with VR? If so, check out our Facebook Page where we share ALL kinds of updates about the industry.
Thanks for taking a look at this. I’m looking forward to connecting with you soon.