It is important to know how you work, how you learn, how you think. When you know these things, make a point of focusing on your strengths. Surround yourself with people who can support you in getting you where you want to go, but also allow yourself the freedom to do things in a way that works best for you.
It’s vitally important that you identify who your ideal client is. Once you’ve created your target client list, you can share it with your network, so they know how they can best help you. They can then connect you with the people who you truly want to work with, and can benefit most from what you have to offer.
Going to a networking event to collect or hand-out business cards isn’t going to do you any good. Give or ask for business cards when you know there will be mutual benefit, to you and the person you’re talking with. Use them with purpose, or they’re bound to end up in the trash can.
Now it’s all about HOW YOU are KNOWN. Who do people in your network think of first when they need a resource that you want to be known for providing? If it’s not you, then you have some work to do. Make sure that you make yourself top-of-mind to your network, so they think of you when that next opportunity comes along.
Networking is all about building relationships. Be interested, make new connections, and leave the sales pitch at home. If you go to an event with the intention of truly getting to know new people, you’ll find that most will be more than willing to do what they can to help you.